Clik here to view.
How to Get People to Join Your ‘Cult’
Charlie and His wife, Heather, Competing at a Local Crossfit Competition Have you heard of Crossfit? Some people call it a cult and … well … oddly, most ‘Crossfitters’ won’t deny it. In fact, many of...
View ArticleClik here to view.
Is Direct Mail Dead?
A startling amount of so-called marketing experts claim that ‘direct mail is dead’… … and, my response to such ignorance is: “Good, that means there’s less competition for me!” Direct mail is not only...
View ArticleClik here to view.
How to Make Your Store Sign Work for Your Small Business
My wife, Heather, and I used to do a lot of traveling before we had kids (I guess you could also say that by “average” standards, we still do a lot of traveling). And if we didn’t book a hotel room in...
View ArticleClik here to view.
7 Marketing Ideas to Make Your Mother’s Day Profitable!
Growing up as a kid, my mother would say: “Everyday is Mother’s Day!” And while that may be true (after all, motherhood is the hardest job of them all), Mother’s Day presents a tremendous opportunity...
View ArticleClik here to view.
A Painter’s Unusual Gesture… And How We Can All Learn From It
Imagine waking up in the morning to a bunch of hairy guys scaling the sides of your house, staring in your windows, canvasses draped over bushes, while listening to the scraping, banging, and clanging...
View ArticleClik here to view.
Marketing Mistruths and Little White Lies
The world of marketing doesn’t have the most sparkling reputation… Selfish businesses and shady practices have taught most of us to be skeptical - or even if we aren’t wary of every piece of...
View ArticleClik here to view.
What Warren Buffett Can Teach You About Survival
For the years leading up to 1998, all I ever heard was how easy it was to make money… But during the summer of 1998, Warren Buffett looked me in the eyes and said the world was about to awaken to a...
View ArticleClik here to view.
3 Marketing Musts to Break Away From the Pack
Marketing messages whiz by us everyday – billboards, ads in the sidebars of websites, radio commercials, even the brand names emblazoned on the clothes of the people we encounter… The majority of these...
View ArticleClik here to view.
All It Takes is One Bullet: Are You Playing Russian Roulette With Your...
History has a tendency of repeating itself – and as Google rolls out the changes to Gmail’s inbox layout and sorting methods, now it’s the email marketer’s turn to freak out! Just like the SEO guys did...
View ArticleClik here to view.
What Wolverine Can Teach You About Marketing!
photo by Haripako (flickr) The Wolverine is Marvel’s latest addition to the $2 billion X-men franchise. Along with being a darker and more serious movie than its prequel, it also has some surprisingly...
View ArticleClik here to view.
Video Marketing – and Why to Do It
Face it: we live in a culture dominated by video… Imagine: More than 1 billion unique users visit YouTube each month Over 6 billion hours of video are watched each month on YouTube—that’s almost an...
View ArticleClik here to view.
Keep Your Marketing Fresh
As I was reading a short article by Ethan Boldt the other day, I really got inspired to think about this idea of “freshness” in marketing… And really, this same idea of “freshness” is bigger than...
View ArticleClik here to view.
The Lady Gaga Naked Guide to Online Publicity
“People will always talk, so lets give them somethin’ to talk about” - Lady Gaga Lady Gaga proved once again that she knows how to get attention when she appeared naked for art provocateur Marina...
View ArticleClik here to view.
Virgin Airlines Proves Flying Doesn’t Have to Be Boring
Everyday, entrepreneurs around the world scratch their heads and ask themselves, “How can I be different?” In the world of airlines, higher-ups and marketers have been struggling for years to change...
View ArticleClik here to view.
Here’s How to Waste Thousands of Advertising Dollars
Last night, I attended the Patriots vs. Steelers Game at Gillette Stadium with my brother, father, and good friend John Dye (owner of Sole Training in Portsmouth NH). As I marveled at the magnificence...
View ArticleClik here to view.
How to Make 1+1 = 3 With Your Advertising
You want to reach a lot of people with your marketing message, right? And along with it, you want to have a greater impact on that audience too… Then take a look at the graph – the numbers don’t lie!...
View ArticleClik here to view.
5 Unconventional Direct Response Marketing Tips to Boost Your Bottom Line
It might surprise you to learn that the foundational elements that made direct response marketing so successful over the last 400 years have not changed much – the only change has been the methods,...
View ArticleClik here to view.
3 Marketing Ideas to Get Your Customers Ready to Buy From You (Before You...
Rich Schefren mentioned in an interview for my soon-to-be released book (details coming soon): “When marketing is done right, customers will want to buy your products even before you tell them what you...
View ArticleClik here to view.
Thanksgiving Marketing Ideas From 5 Creative Entrepreneurs
Last month, I used a great service called Help A Reporter Out (HARO) to compile some Halloween marketing ideas from real, live business owners, entrepreneurs, and marketers. Because people seemed to...
View ArticleClik here to view.
8 Halloween Ideas from Real Live Marketers
Halloween is one of the highest grossing annual celebrations, outside of the traditional “gift giving” holidays, as well as one of the most fun, recognizable, and exciting times of the year for kids...
View Article
